HUL to launch Knorr instant noodles; to take on Maggi
Hindustan Unilever is launching Knorr instant noodles, entering a turf dominated by Nestle, which has a near-monopoly in the Rs 2,700-crore market. This comes almost five years after HUL entered a bridge category with its soupy noodles. HUL’s decision is part of a strategy to expand the Knorr brand, which is so far restricted to […]
