Parle Agro locks horns with Walmart India in the Bombay HC over its product Appy Fizz
In a rare incidence of a local company taking action against a multinational for alleged trademark violation, Parle Agro has moved the Bombay High Court against Walmart India for selling an apple drink with ‘deceptively similar mark’ as its Appy Fizz. In an interim order, the court has restrained Walmart from selling any product allegedly […]
Kurkure thanks Indian families for staying together with ‘Masaledaar fun’
Kurkure has launched a special campaign to express gratitude towards Indian families for their continued support towards each other during difficult times and for always being supportive, entertaining, and adding ‘masaledaar fun’ to each other’s lives. The new campaign based on three relevant insights: the cultural insight of how India has been known for its […]
Maggi celebrates diversity, Indian spices in new campaign
Nestlé India has launched a campaign for Maggi Special Masala Noodles to celebrate India’s diversity and its indigenous masalas. The campaign takes the consumers on a journey, showcasing a wide variety of herbs and spices that can be found across India. These choicest ingredients when combined, create a signature recipe made with 20 spices and […]
‘Feed 20% of the megacities from food produced within’
Indian-American soil scientist and 2020 World Food Prize Laureate Professor Rattan Lal said that the rapid urbanisation in India should be considered while planning for the country’s food security. He emphasised that urban agriculture is needed to meet the rapidly growing demand of the population. Delivering a special lecture, ‘Soil-Centric Approach to Realize India’s Ever-Green […]
