India’s addiction to cooking oil imports seen lasting for years
Indians will probably buy expensive cooking oils from overseas for at least another 15 years, as demand continues to far outpace domestic production. Consumption is expected to climb in India by as much as 17% over the next four years, according to B.V. Mehta, executive director of the Solvent Extractors’ Association. A rise that steep […]
7UP’s mascot Fido Dido shows how to convert life’s googlies into opportunities in a new ad
Soft-drink brand 7UP has come up with a new video as part of its campaign featuring its curly-haired mascot ‘Fido Dido’. The central concept of the new campaign recently launched is a part of ‘Think Fresh’ series to address everyday curveballs/googlies through a fun and playful attitude. The brand campaign features the curly-haired 7UP mascot […]
ADM Recognized as Top Employer Europe 2022
ADM was named Top Employer Europe 2022 by the Top Employer Institute, recognizing the company’s HR policies and practices, and efforts to engage its employees in diversity, equity & inclusion discussions and its commitment to sustainable practices. Following certification as a Top Employer in Germany and the UK last year, the global leader in human […]
Batter battle heats up as MTR, ID Fresh ferment big plans
iD Fresh Food may have fermented a reputation for itself as the batter king of India, but MTR Foods, a giant in the field of dosa and idli dry mixes, is grinding big plans. Last month, MTR waded into wet batter with a cheeky campaign making a dig at the category leader for offering the […]
Cadbury launches Twist Wrap packaging for healthier snacking
The Twist Wrap packaging solution for Cadbury, a Mondelēz International brand, allows consumers to twist and seal half of a chocolate bar from its Duos range to save for later, with the intention of encouraging reduced portions and more mindful snacking. The new packaging users a memory technology solution to ensure that a single twist […]
Europeans are devouring chocolate and driving up cocoa prices amid pandemic
The continent last year ground 1.46 million tons of cocoa beans into butter and powder for confectionery products, which is a 6.1% rise, the most in data that goes back to 1999. That follows a jump in Asian processing, and North American figures are due. Cocoa futures extended a rally as a result. It’s “further […]
Telangana HC nixes pleas against ethephon use on fruits
Brushing aside the objections over the directions issued by the Food Safety and Standards Authority of India (FSSAI) that permitted the use of ethephon for artificially ripening fruits, the Telangana high court has upheld the usage of this gaseous substance and dismissed three petitions that questioned the decision of the FSSAI. A bench of Chief […]
‘Exempt all branded essential food prods under GST’
Agrofood Chamber of Commerce and Industry has urged Finance Minister Nirmala Sitharaman to impress upon the GST Council to exempt all essential food products under GST, be it registered brand or not. Its president S. Rethinavelu said that a separate GST Council of trade should be formed with representatives from all States and Union Territories […]
India emerges as largest exporters of cucumber, gherkins in the world
India has emerged as the largest exporter of gherkins in the world. India has exported cucumber and gherkins to the tune of 1,23,846 metric tonnes with a value of USD 114 million during April-October (2020-21). India has crossed the USD 200 million mark of export of agricultural processed product- pickling cucumber, which is globally referred […]
Budget 2022 | Three expectations for food processing and agribusiness
The agriculture sector is one of the mainstays of the economy, with approximately half of India’s working population involved in the sector. Interestingly, the percentage share of gross value added (GVA) of agriculture and allied sectors to the total economy improved from 17.6 percent (in 2018-19) to 20.2 percent (in 2020-21), as per NSO estimates. […]
