The Islamic kingdom recently introduced ‘Milaf cola’, the world’s first soft-drink made from dates, at the Riyadh Date Festival.. The global soft-drink market is dominated by major players such as Coca-Cola and Pepsi, but the industry giants may have a major challenge on their hands, which has come from a part of the world they would have least expected, Saudi Arabia.
The main ingredient in Milaf Cola is high-quality dates, known for their natural sugars, fiber, and essential minerals. This makes the drink a healthier alternative to traditional sodas, which often have high sugar content and little nutritional value.
The soft drink adheres to international food safety standards and is produced using locally sourced dates, emphasizing eco-friendly practices.
Milaf Cola not only reflects a commitment to health but also aligns with Saudi Arabia’s broader goals of economic diversification and promoting local products.
The drink has already garnered positive feedback from festival attendees, who praised its natural sweetness and refreshing taste.
Thurath Al-Madina plans to expand its product line to include more date-based offerings, such as energy drinks and infused beverages, further highlighting the versatility of dates as an ingredient.
As Milaf Cola gains traction globally, it sets a precedent for using local ingredients in new and innovative ways, potentially boosting Saudi Arabia’s reputation in the international food and beverage market.
