Snack and Sweet maker Bikano, is thrilled to unveil its newest addition to the product lineup: Chatax Soya Sticks. This innovative soy-based snack is designed to meet the rising consumer demand for new options in the Indian market. Crafted with rice flour, soy flour, and spices, Chatax Soya Sticks are crunchy and packed with bold flavours.
Manish Aggarwal, Director, Bikano at Bikanervala Foods Pvt Ltd, shared his thoughts on the launch: “In today’s fast-paced world, consumers want snacks that are both flavourful and convenient. With Chatax Soya Sticks, we’ve created a snack that delivers on both fronts. This product reflects our commitment to offering exciting and enjoyable snack options as we continue to meet consumer expectations.”
The Indian snack industry is evolving, with soy-based snacks gaining traction. The market for these products is expected to grow from₹10 billion in 2020 to₹19 billion by 2025. With Chatax Soya Sticks, Bikano aims to tap into this demand and further strengthen its position in the market.
Currently holding around 5-6 per cent of the Indian snack industry, Bikano aims to expand its market share by an additional 0.5-0.75 per cent through the launch of Chatax Soya Sticks and other new products. This growth is expected to come from catering to the rising demand for exciting snack options across key regions.
