Fruit juice company Manpasand Beverages Limited on Tuesday announced its foray into coconut drink segment with Coco Sip brand.
This new product consists of 100 percent natural packaged tender coconut water and will be positioned as a healthy and premium beverage the product will be available in 200 ml PET bottle, the company said.
India has a vast coastline of 7517 Km and is the third largest coconut producer in the world . While branded and packaged coconut water consumption in India is still at a nascent stage, it has a big market in developed countries. It is estimated that nearly 700 million litres of branded coconut water was consumed globally in 2015.
Dhirendra Singh, Chairman, Manpasand Beverages Ltd., said, “The coconut drink market in India is largely catered to by the unorganized and non-branded segment. Not only is it a delicious and natural alternative to the aerated drinks available in the market, it also has multiple nutritional values. There is a huge market for branded packaged coconut drink like Coco Sip in the urban markets . After our flagship Mango Sip brand and the recent introduction of Fruits Up, this coconut drink Coco Sip is our next big and niche product launch.”
“Coco Sip will be made available through 1,000 modern retail stores and strategic tie-ups with select retailers. We also plan to deliver Coco Sip at consumers’ doorsteps through the e-commerce route. With consumers being more health conscious, there is a growing demand for healthier alternatives in the recent times,”he said adding the company plans more coconut-based products eventually.
Source: Economic Times
