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Britannia combines cake and biscuit in its new product Cake Biscotti

Britannia Industries Limited, has introduced a new variant in its product line-up, Britannia Cake Biscotti. This latest innovation from Britania will be available in two variants of Fruit n Nut and Choconut.

The new and disruptive food innovation is in line with the Company’s assertive focus on bringing to India an array of familiar sensorials, keeping in mind the taste preferences of the Indian consumer.

The process of creating a Cake Biscotti gives a feeling that it is hand crafted and the process of double baking ensures that the product has a crunchy bite and mellow flavour experience.

On the launch, Manjunath Desai, vice president of strategy and business development at Britannia Industries Limited said, “Cake Biscotti aims to popularize an interesting bridge format by combining the delight of a cake with the crunch of a cookie. It sets the launch of a new category and will be backed by aggressive consumer sampling, digital marketing and in store promotions and visibility.”

The Britannia Cake Biscotti is priced at Rs.25 for 70g and Rs.28 for 70g for the two variants Fruit n Nut and Choconut respectively. It has begun to hit retail shelves in July. The product will be available in all general retail stores, modern trade stores (super markets) across key urban markets in India and online through e-commerce sites.

Source: Economic Times

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