Kraft Heinz in India has announced the launch of Heinz Power Sprouts, a new entrant under the malt drink segment. Sprouting is traditionally known to increase the nutrition of grains.
An exciting TVC has also been launched in key TV channels, which explains the benefits of Heinz Power Sprouts. Heinz Power Sprouts is being made available across all major urban and rural retailers in West Bengal, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana. It is available in 500 grams refill pack, priced at INR 230. For Heinz Power Sprouts two sprouted grains – Ragi and Barley have been used, along with Soya and Wheat, added with goodness of 31 vital nutrients that support physical and mental growth.
Ragi is known to be a rich source of Calcium – a significant factor for bone development. It contains higher amounts of dietary fiber and aids digestion, prevents over-eating and makes one feel fuller for a longer span of time. Barley is rich in fiber and is also a source of calcium. Wheat is a rich source of energy while Soybean is a source of superior quality of protein. It contains all the essential amino acids necessary for human nutrition.
Heinz Power Sprouts is currently available in two delicious flavors – Honey Dates and Chocolate. The whole grains used in the product are soaked and sprouted for up to 48 hours and then slow roasted to unlock the rich and delicious flavor that both kids and adults will relish. Heinz Power Sprouts is also packed with multigrains that makes it more nutritious than most of the other Milk Food Drinks in the segment. Heinz Power Sprouts is high on nutrition and has 31 vital nutrients that help in overall growth and development, help build strong and healthy bones, supports energy and its metabolism and improves the immune function and help in fluid and electrolyte balance.
Heinz Power Sprouts can be had by kids and adults as it enables physical and mental growth. The Kraft Heinz Company is the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta.
