Global Consumer Products unveiled the Luvit brand of chocolates, the first product from the FMCG start-up.
A. Mahendran, former managing director of Godrej Consumer Products, floated the company along with Goldman Sachs and Mitsui Global with an investment of Rs.300 crore.
 The company, which is looking at a turnover of Rs.1,250 crore in five years, will also be entering the beverages market in three months.
Mahendran told reporters here that they are launching the Luvit brand in 27 cities in Telangana and Andhra Pradesh and will soon expand to other southern states.
The company has launched the chocolates in nine variants with a network of 80 distributors.
