Post the successful completion of the sale of its non-core Indian brands Complan, Glucon-D, Nycil and Sampriti to Zydus Cadila, Kraft Heinz has now entered into a distribution partnership with Japanese food giant, Indo Nissin Foods, the makers of Cup Noodles and Top Ramen Instant Noodles.
The partnership will target multiple channels like retail, modern trade, government channels and e-commerce distribution avenues, ensuring consumers have seamless access to the iconic Heinz Tomato Ketchup. The partnership will also aim to open up new markets and introduce additional products from the Kraft Heinz stable into the Indian market.
Sankalp Potbhare, Managing Director, Kraft Heinz India said, “ This partnership will provide Kraft Heinz a platform to distribute and make its global product portfolio available to Indian consumers. The access to their favourite Heinz Tomato Ketchup will continue uninterrupted post the India non-core business divesture. Kraft Heinz has robust growth plans for 2019-20 for the Indian market. We are looking to aggressively grow in India with the support of Indo Nissin Foods’ distribution channels”.
Source: The Hindu Businessline
