Indians’ love for snacking has helped Givaudan, the world’s leading flavour and fragrance company to not only clock a double digit growth, but also expand its manufacturing facility in India with an investment of Rs 400 crores.
“Bakery products and snacking movement are the two key growth drivers for the company’s growth of flavours business in India,” said Monila Kothari, Givaudan’s APAC Commercial Head.
“Masala, butter and mango in beverages are the top most popular flavours in Indian market,” said Kothari.
Givaudan, which claimed to have 25% share of the world flavours and fragrance market and 27% share of the Indian market, sources about 50% of its ingredients required for Indian operations locally.
“We also source ingredients for natural flavours and fragrances like ginger, spices, jasmine etc from India,” said Gilles Andrier, Chief Executive Officer, Givaudan.
World wide, as consumers are shifting toward healthier snacking options, the share of natural ingredients in Givaudan’s business has doubled over past decade to stand at two third of the total sales.
“Of the 9 companies that we acquired in past 4 years, 6 of them are in manufacturing of natural ingredients. However, natural is more expensive and also the question of sustainability is involved in it,” said Andrier.
Givaudan’s 46% business comes from fragrance business, while the remaining 54% from the flavours business. India accounts for 4% of the global sales.
“The new 40,000-square-metre facility will enable Givaudan to meet growing demand from customers in the food and and beverage and healthcare segments. The new facility will complement the company’s existing plant in Daman, strengthening its capabilities in liquids compounding, powder blending, emulsions, process flavours and spray drying for the India, Nepal and Bangladesh markets. Givaudan expects to employ about 200 people at the new site,” said company spokesperson.
Gilles Andrier said, “We are delighted to open this world-class flavours manufacturing facility in Pune as the latest example of Givaudan’s long-term heritage and commitment to India and our strategic focus on the high-growth markets of Asia- Pacific. Our new plant will enable Givaudan to collaborate even more closely with our customers to deliver differentiated solutions and great taste experiences to the dynamic Indian market.”
Source: Economic Times
