Mondelez International has moved into the spreads category in India with the launch of Cadbury Dairy Milk Spready.
This made-in-India product will be available at all “modern trade outlets” and via e-tailers such as Amazon, Flipkart and Big Basket with a RRP of INR200 (US$2.80) for 200g.
Anil Viswanathan, director – marketing (chocolates) at Mondelez India, said: “Chocolate spreads is a strategically important adjacent category witnessing fast retail value growth over the past few years. With our tremendous equity in chocolate, we believe this is an opportune time for Mondelez India to foray into this category.
“This format enables us to enter into our consumers’ homes and their kitchens and be a part of their in-home consumption experiences.”
