DuPont Nutrition & Health has announced the introduction of a new product innovation for dry blended nutritional beverage powders, SUPRO XT 221D Isolated Soy Protein. SUPRO XT 221D, is a plant-based, high-quality protein that disperses completely in water in only nine seconds.
“Consumer complaints such as “hard to stir in” and “lumps” are commonly heard in the dry blended beverage industry,” said Jean Heggie, marketing strategy lead, DuPont Nutrition & Health. “Based on what we’ve seen in the marketplace, we believe SUPRO XT 221D disperses faster than any other isolated soy protein on the market today. This latest innovation from DuPont Nutrition & Health offers the potential to create a much better experience for the consumer and drive brand preference.”
In sensory studies with consumers, DuPont Nutrition & Health compared a 20 gram protein supplement formulation with SUPRO XT 221D with similar formulas made with other isolated soy proteins. Consumers rated the SUPROXT 221D formula significantly higher in flavor, dispersibility, mouthfeel and overall liking. The study also confirmed significantly higher purchase intent scores for the SUPRO XT 221D formula.
SUPRO XT 221D Isolated Soy Protein also demonstrates excellent flow characteristics, which has the potential to improve plant efficiencies by improving can-fill speed and accuracy. The flow characteristics of SUPRO XT 221D provides a 50 percent improvement overall compared to DuPont’s previous best flowing technology.
Soy protein is the highest quality, widely available plant-based protein. Furthermore, it is a “complete” protein that contains all of the essential amino acids in sufficient quantities to meet the body’s requirements and is recognized as equal in quality to dairy and egg proteins. Soy protein has also been shown to deliver unique health benefits, and is the only protein source that is backed by an FDA-approved health claim linking consumption to reduced cardiovascular disease risk.
In addition, soy protein is an economic alternative to dairy proteins, providing direct cost savings and price and supply stability. Soy protein is equivalent in protein quality to dairy, but at a lower cost, helping maximize profitability while meeting consumer expectations. Blending dairy and soy proteins has become an increasingly popular formulation strategy in the dry blended beverage market, as a way to reduce costs, improve flavor and drive unique nutrition positioning opportunities.
According to Euromonitor, the global market for Protein Supplement Powders will reach $2.7 billion in 2015, up 11.3 percent compared to 2014. An even larger segment of the market – sports nutrition protein powders – is expected to grow to $7.7 billion, up 10.4 percent compared to 2014. A diverse range of consumers are fueling growth in the protein beverage market, including millennials, boomers, sports enthusiasts, weight managers and active, busy professionals.
SUPRO XT 221D Isolated Soy Protein will be demonstrated at the upcoming SupplySide West trade show in Las Vegas, October 7-8, 2015.
