A leading food and FMCG company Adani Wilmar is marking 25 years of its Fortune Foods brand with a specially designed logo. The logo aligns with the brand’s core message, ‘Ghar ka khana, ghar ka khana hota hai,’ and underscores its focus on home-cooked meals.
The new logo reflects Fortune’s journey of becoming a trusted name in Indian kitchens and reinforces its iconic message, ‘Ghar ka khana, ghar ka khana hota hai’. Over the years, the brand has become synonymous with essential kitchen staples such as edible oils, wheat flour, rawa, maida, suji, besan, rice, and pulses, consistently delivering delicious, nutritious, and wholesome food to families across India.
“Our (Fortune Foods) logo encapsulates this beautiful relationship, celebrating the tools, flavours, and traditions that make home-cooked meals a cornerstone of Indian culture,” according to Angshu Mallick, managing director and chief executive officer at Adani Wilmar Ltd. “As we mark this silver jubilee, we honour the past while looking toward the future with a renewed commitment to delivering quality, nutrition, and the joy of cooking at home. This is more than a milestone; it is a testament to the power of shared moments and the enduring bond between Fortune and the families we serve,” he said.