Ball Corporation, the leading global provider of sustainable aluminum packaging for beverages, personal care, and home products, announced today its partnership with Dabur India Limited, one of the most iconic and longstanding consumer goods companies founded over 135 years ago, to expand their Réal juice portfolio with the launch of the new Réal Bites in fully recyclable aluminum cans in India. Réal Bites juice offers a unique drinking experience with real fruit chunks in every sip.
Réal Bites in aluminum cans is available in delightful flavors like: Peach, Pineapple and Réal Green Apple. The 185ml can was introduced as an entry point for this segment, offering a convenient size for on-the-go consumption. Along with the refreshing taste, the new aluminum cans provide a shelf life of up to one year, significantly longer than the four to nine months offered by other packaging formats. This ensures that consumers can enjoy the deliciousness of Réal Bites for a longer period, while also making a sustainable choice, as aluminum cans are the most recycled beverage containers in the world.
Commenting on the launch, Mr. Mayank Kumar, Vice President Marketing, Dabur India Ltd. said, “At Réal, our goal is to continually innovate and cater to the evolving preferences of our consumers. The introduction of Réal Bites in aluminium cans not only broadens our product portfolio but also meets the demand for longer shelf life and more sustainable packaging. We are excited to offer our customers the same great taste in a format that is both convenient and fully recyclable.”
