BL Agro Industries, the edible oils and food products company, has announced Shilpa Shetty as a face of its brand ‘Nourish’ for the extensive range of flours, pulses and dry fruits. The company said that Shetty personifies fitness, health, and gels well with the brand ‘Nourish’, which also promotes nutrition and good health and aims to endorse the idea of eating good and staying healthy. Shetty will be seen in all the communication promoting Nourish’s range of flours, pulses and dry fruits. Ghanshyam Khandelwal, chairman and managing director, BL Agro Industries, said, “The company has now begun the journey to expand the markets and take Nourish to newer regions across the country. Hence, to promote such a nutritious and healthy food brand, we have been scouting for a personality who can represent the brand attributes in the most effective manner. And who better choice can be, than Ms. Shilpa Shetty.” “For a brand that comes with the promise of ‘Nutrition ka Vada’, the ambassador had to be of the similar stature,” said Ashish Khandelwal, executive director, BL Agro Industries. Richa Khandelwal, director, Leads Brand Connect, the advertising agency of Nourish, said, “The brand positioning targeted by ‘Nourish’ has many characteristics common with Shilpa. While Shilpa is seen as an ambitious and determined personality, Nourish is determined to provide nutrition to the fast moving Nation. Similarly, Shilpa is a fitness Icon and is among the top health and fitness influencers in India, while Nourish is also a Brand with the promise of nutrition, health and fitness.” Source: ETBrandequity
