Campa, the soft drink brand from Reliance Consumer Products, announced its partnership with JioStar as the “co-powered by” sponsor for the upcoming season of the Indian Premier League (IPL), which kicks off on March 21. This partnership will cover both TV and digital platforms.
The partnership would help increase Campa’s visibility across Star Sports Network, including regional languages (both HD and Standard), as well as on JioStar’s streaming platform.
“We are excited to welcome Campa as a key sponsor for TATA IPL 2025. This partnership strengthens our shared commitment to delivering high-impact brand engagement during the country’s biggest cricketing spectacle. With JioStar’s unmatched reach and Campa’s legacy in the beverage space, we look forward to creating memorable experiences that resonate with millions of fans across India,” Ishan Chatterjee, Head of Business, Sports Revenue, SMB & Creator, JioStar said.
The exclusive co-powered sponsorship will see Campa take centre stage on TV, while Campa Energy will be visible on digital platforms, to ensure maximum exposure.
Ketan Mody, COO, Reliance Consumer Products said, “Our partnership with JioStar for TATA IPL is a natural extension of our long-standing commitment to cricket. By securing the exclusive co-powered sponsorship across TV and digital, we are amplifying our presence on India’s biggest stage. With a portfolio of total beverage offerings, this collaboration not only expands Campa’s footprint but also offers an exciting opportunity to engage with millions of cricket fans, driving brand loyalty and enthusiasm across the nation for our entire portfolio of beverages.”
The partnership is divided into two parts. Campa will take centre stage on TV, and Campa Energy will be promoted through digital platforms to ensure maximum brand exposure. Additionally, branded moments will be seamlessly integrated into key match segments with CGI activations and innovative digital experiences, amplifying fan engagement, the company said in a statement.
