AYEAR after the launch of the short-lived Coca-Cola Spiced, Coke is adding another new flavor to its lineup.
Coca-Cola Orange Cream is scheduled to go on sale on Feb. 10 in the United States and Canada. It will be sold in regular and zero sugar varieties.
Atlanta-based Coca-Cola Co. said Monday that it developed the soda, which mixes cola with orange and vanilla flavors, in response to growing consumer demand for the comforting, nostalgic flavor.
Orange cream — first introduced with the Creamsicle ice cream bar in 1937 — has enjoyed a recent renaissance. Olipop, a probiotic soda, introduced an orange cream flavor in 2021. Carvel reintroduced its Orange Dreamy Creamy ice cream last year for the first time since 1972. Wendy’s also debuted an Orange Dreamsicle Frosty last spring.
Coca-Cola has been experimenting with new flavors to help keep customers engaged with its signature product. In 2022, it launched Coca-Cola Creations, a series of limited-edition Coke flavors in colorful cans and bottles. Coke added hints of coconut, strawberry and even Oreos to the drinks.
The company introduced raspberry-flavored Coca-Cola Spiced last February, saying the offering would be a permanent addition to its lineup. But the company abruptly pulled Coca-Cola Spiced off the market in September, saying it would be replaced with a new flavor this year.