Marking the National Nutrition Month 2020, DSM India has launched its second project Streedhan campaign, underlining the need to build immunity through proper nutrition.
Through a digital film ‘Sehat Ki Tijori’, the campaign urges women to stock their vault of health with nutritious food, and to view it as a lifetime investment.
Project Streedhan’s second phase ‘Sehat Ki Tijori’, conceptualised by FCB Ulka Advertising, creates awareness of the link between nutrition and immunity. It exhorts women to ensure that they are consuming immunity-building foods, investing in their health – thus helping ensure that they are protected against disease and infection.
It has been crafted to emphasise the message of nurturing our immunity, as well as to encourage social distancing and wearing a mask.
B Rajagopal, president, DSM India, said, “Project Streedhan seeks to highlight this very important aspect, especially since many women by nature tend to focus much more on the health of their families and often at the cost of their own health.”
R Sankar, director, The India Nutrition Initiative of Tata Trusts, said, “It is imperative to create this awareness on how a nutritious diet and adequate intake of vitamins and other nutrients is essential to build immunity and help fend off diseases. I appreciate the efforts of the Streedhan campaign to continually encourage women to invest in their own health.”
