Bimbo Bakeries India, the Indian entity subsidiary of the world’s largest baked foods company, Grupo Bimbo, announces the launch of new campaign for its leading bread brand, Harvest Gold’s popular health and wellness product – the 100% Atta Bread. The campaign focuses on the role and impact of 30% daily fibre in supporting good gut health. To promote healthier lifestyle choices, the campaign, with a uniquely singular message of ‘Happy Tummy is a Happy You’, highlights that four slices of Harvest Gold 100% Atta bread is all one needs for 30% daily fibre intake and enhance one’s overall health.
As one of the leading bread brands, Harvest Gold has consistently promoted healthy eating habits among Delhi NCR consumers with its varied bread range. This engaging campaign encourages everyone to take a small step towards a healthier future by adding the power of an easy, nourishing breakfast meal while focusing on digestive health. With a light-hearted tone, the DVC showcases the versatility of Harvest Gold’s 100% Atta and Multigrain bread for converting every breakfast meal into a nourishing or indulging option to kickstart the day.
Talking about the new campaign, Raj Kanwar Singh, Managing Director of Bimbo Bakeries India, said, “At Bimbo Bakeries India, we are committed to building a better world by innovating and providing a variety of healthy food options to our consumers. In today’s fast-paced world, we want to offer consumers an easy and nourishing breakfast option with Harvest Gold’s 100 % Atta Bread. It is a wholesome and versatile choice that will help consumers meet a significant portion of their daily fibre needs and bring a positive change towards better health and wellness.”
