Nestlé India has launched a campaign for Maggi Special Masala Noodles to celebrate India’s diversity and its indigenous masalas. The campaign takes the consumers on a journey, showcasing a wide variety of herbs and spices that can be found across India.
These choicest ingredients when combined, create a signature recipe made with 20 spices and herbs from across India that defines the Maggi special masala experience.
Nikhil Chand, director, foods and confectionery, Nestlé India, said “Maggi masala noodles have been a part of our kitchens for almost four decades. In these four decades, we have witnessed an entire generation growing up to love the signature taste of Maggi. In this time, we have developed a deep understanding of consumer’s taste preferences and rich Indian heritage of spices & herbs.”
Moreover, Nescafe, the flagship instant coffee brands from Nestlé, has recently launched a new campaign, “Karne se hee hona hai” (Only doing will make it possible), to reconnect with its patrons. It aims to motivate millennials to seize these opportunities and mentally stimulate them to re-start their lives with renewed focus and energy.
Source: BrandEquity
