Tata Sampann Spices has launched its latest integrated marketing campaign, #SpiceUpYourHealth. Its core message focuses on informing consumers how inherently present natural oils are known to enrich spices with essential health benefits.
The campaign highlights this by not only showcasing the diverse goodness behind using spices in daily meals, but also educating consumers on the crucial role natural oils play in preserving the spices’ aroma, taste, colour and most importantly innate health benefits. The new campaign TVC reaffirms the brand’s promise of delivering Sarvagunn Sampann ingredients with natural goodness. This brings to light how the brand delivers a range of authentic spice ingredients to enrich every meal of the consumer by not interfering with the state of natural oils that are responsible for the beneficial health properties of spices.
The campaign features brand ambassador Sanjeev Kapoor who through an informative tone increases consumer awareness about the need of consuming spices that retain their natural oils in order to experience a Sampann culinary delight.
Source: brandequity
