With the summer season at its peak, it would not have been better time to introduce ice creams. Aavin has launched its ice cream sales in the city.
At present the ice creams are sold at several points in the city including Aavin parlors at Mattuthavani, Arapalayam and Chithirai Exhibition at Thamukkam grounds.
While ice cream business face severe competition, Aavin officials say that they have forayed into it with the quality as the USP. Shortly, the sales would be expanded with several selling points.
People who has storage facilities can become dealers also and sell ice creams along with selling other Aavin products, according Aavin Madurai officials.
It will be available in various quantities like 50, 100, 500 and 1000 milliliters in different flavours.
Compared to the private counterparts the price of Aavin ice creams is sold in very competitive price. Aavin has introducing milk chocolate and nutties chocolate to lure the chocolate lovers.
Source: Times of India