Adani Wilmar, manufacturer and distributor of cooking oils, launched India’s first diabetes care oil by the name Fortune VIV. Targeted at the growing health conscious community of the country, the cooking oil helps in controlling type II diabetes and reduces and maintains blood sugar levels. Along with diabetes, the oil is also effective in reducing high blood pressure, hyperglycemia and hypercholesterolemia.
“With the launch of Fortune VIVO, India’s first diabetes care oil, we have made a significant addition to our wide range of products. Diabetes is a disease fast growing in the country and VIVO is our contribution towards controlling it,” said Atul Chaturvedi, CEO Adani Wilmar.
Chaturvedi also said that Fortune VIVO is not the oil for the masses but for the elite and the people in the higher earnings bracket of the country, who are increasingly becoming heath conscious. The product is going to be priced between Rs 125 and Rs 150 per litre.
According to statistics, there are approximately 6.2 Diabetics in India today as compared to 5.08 crore in 2010, which makes India the diabetic Nation of the world.
Speaking on the occasion, Angush Mallick, CEO, Adani Wilmar said “This oil is going to be helpful not only for Diabetics but will also benefit the entire family.”
Ahemdabad- based Adani Wilmar, a joint venture between India giant Adani Group and Singapore based Wilmar International, is the 6th largest food company in India. The product portfolio of Adani Wilmar spans under various brands such as- Fortune, King’s, Bullet, Raag, Avsar, Pilaf, Jubilee, A-Kote, Fryola, Alpha and Aadhar.
Source:Â Economic Times
