Jain Irrigation Systems’ (JISL) food division has launched its first branded retail product ‘AamRus’ under the umbrella brand name of ‘Jain FarmFresh’.
Currently, ‘AamRus’ is available in hypercity and Sahkaari Bhandaar stores in Mumbai. The product is expected to be sold across greater Mumbai within two months, Jain Irrigation said in a BSE filing.
The company has already set up plans to expand to rest of Maharasthra, Gujarat, Madhya Pradesh and other states within next six months, it added.
‘AamRus’, processed from Alphonso and Kesar varieties, is sweetened frozen mango pulp with no added flavour and colour.
JISL’s food division has been hived off into a subsidiary Jain Farm Fresh Foods Ltd (JFFFL), which has been in the food processing business since 1994 making fruit pulps of mango, banana, gauva, strawberry and dehydrated vegetables.
The company supplies these products on a business-to- business platform to global customers like Coca Cola, Frito- Lay, Nestle and Unilever.
“The entry into the retail market is a small but significant step towards the value creation opportunity in the growing processed foods business in India,” JISL said.
Besides agro processed products, JISL is engaged in manufacturing of micro irrigation systems, PVC pipes, HDPE pipes, renewable energy solutions among others.
Source: Economic Times
