Parag Milk Foods has tied up with German cheese maker Hochland to import and market latter’s cream cheese brand Almette in India, which will be co-branded as ‘Go Almette’.
“With the launch of Go Almette in the country, we are broadening our portfolio of consumer health and nutrition based products. With this co-branding, we are also embarking upon a new relationship with Hochland Group”, Parag Milk Foods Chairman Devendra Shah said.
“Currently, we have launched two variants of Go Almette – original and fine Herbs – and we shall soon be launching other variants as well to enhance the consumer taste buds”, he added.
In near future, the company will be expanding its product portfolio with an increased focus on health and nutrition products to suit the Indian palate, he said.
“With the launch of Go Almette, we are looking forward to a fruitful cooperation with various possibilities to introduce new products and strengthen Parag Milk Foods’ position in the Indian market,” Hochland SE, Division Manager – New Business Development, Johannes Rogg said.
Initially, Parag Foods will be launching the product in select major metros of the country starting with Mumbai and subsequently, they will be expanding the reach to the other tier II cities, it said.
Besides offline and digital advertising, the company also plans to tie up with major e-commerce portals.
Source: Economic Time
