After Tamil Nadu and Kerala, the company would gradually introduce the product in other regions. “At present, 7UP Revive brand is available in Vietnam and Malaysia. We are launching the brand in Tamil Nadu and Kerala and will be having a marketing campaign from mid-April onwards,” PepsiCo India, Senior Director (Marketing), Vidyur Vyas told reporters. Priced at Rs 33 for 500 ml PET bottle in Tamil Nadu and Rs 35 in Kerala, the drink would provide vitamins and electrolytes to keep the body hydrated, he added.
“There is no other hydration product available in convenient format. So we will be conducting campaigns in places like malls,” he said. The company has been testing the product for the past one year. It will be manufactured at its facilities in Sangareddy in Telangana and Mamandur in Tamil Nadu. “We have enough capacity available and the drink will be manufactured along with 7UP”, he said.
Asked whether 7UP Revive would have an impact on 7UP business, he said that “…with 7UP Revive we are creating a new segment”. At present, PepsiCo has about 30,000 dealer outlets in Tamil Nadu and Kerala, the company said. Source: Economic Times
