Parle Agro’s dynamic OOH campaigns for Appy Fizz, Frooti & Smoodh make a striking impact this summer season
National, April 25, 2024: As summer heats, Parle Agro, India’s leading beverage giant, has set out to captivate consumers with vibrant Out-of-Home (OOH) campaigns for its popular brands – Frooti, Appy Fizz and Smoodh. Designed to grab attention during the scorching summer months, the campaigns aim to maximize brand impact, reach and consideration across all […]
HUL drops ‘health’ label from Horlicks, calls it ‘functional nutritional drink’
Hindustan Unilever has re-named its ‘health food drinks’ category as functional nutritional drinks (FND), a move after the Ministry of Commerce and Industry asked e-commerce websites to remove drinks and beverages from ‘heathy drinks’ category on their platform. Ritesh Tiwari, chief financial officer of HUL, announced the rebranding and stated, “We have changed the labels […]
Nestlé launches Nespresso in India to grow its premium coffee category
Nestlé is announcing the launch of Nespresso in India in response to the increasing consumer demand for its high-quality portioned coffees. With the aim of growing the premium coffee category in the country, Nestlé will offer Nespresso coffees through e-commerce channels. It will open the first Nespresso boutique in Delhi and then expand to other […]
FSSAI in collecting pan-India samples of Nestle’s Cerelac baby cereals: CEO
Food safety regulator FSSAI said it is in the process of collecting pan-India samples of Nestle’s Cerelac baby cereals, amid a global report that claimed the company was adding higher sugar content in the product. “We are collecting samples (of Nestle’s Cerelac baby cereals) from across the country. It will take 15-20 days to complete […]
Food production company Ushodaya Enterprises announces strategic investment in FlexiCloud internet
Ushodaya Enterprises Private Limited, a food production company based out of Hyderabad and a prestigious arm of the Ramoji Group, has officially announced a strategic investment in FlexiCloud Internet Private Limited, a leading provider of managed cloud hosting solutions based in Kochi. This move marks Ushodaya Enterprises’ tactical expansion into Kerala. FlexiCloud Internet Private Limited […]
