Baskin Robbins, the world’s largest QSR ice cream chain, is celebrating its 1,000th outlet in India and the SAARC region! The landmark store was unveiled on September 16 in Azad Nagar, Andheri West.
The opening of this new outlet is a testament to the brand’s successful strategy, which has fueled its expansion across 290+ Indian cities in 31 years.
“We’re thrilled to celebrate this momentous occasion of opening our 1,000th location in India and the SAARC region,” says Inspire President and Managing Director of International Michael Haley. “Baskin-Robbins’ success here reflects our commitment to delivering exceptional and innovative experiences tailored to local palates. We’re proud to be a leader in the QSR space and excited to further expand our footprint in this market.”
Since its entry into the Indian market in 1993 with Graviss Foods, master franchisee for Baskin-Robbins in India and the SAARC region, Baskin-Robbins has consistently catered to the unique preferences of Indian consumers in a growth journey characterized by continuous innovation. From introducing new flavors and formats to expanding its retail footprint, Baskin-Robbins’ ability to adapt to local market conditions and consumer preferences has been instrumental in its success, making it an integral part of the consumer experience in India and the SAARC region.
“As India continues its march towards becoming one of the world’s leading economies, Baskin-Robbins is committed to being a part of this journey, contributing to the economy, creating jobs, and delivering happiness to consumers through continuing innovation in our products and services,” says Graviss Foods Managing Director Vikram Seth.
