Ferrero India, part of the Ferrero Group, is bringing its much-awaited signature decadent, Confetteria Raffaello, a crunchy almond and coconut treat, Classic Edition, to India.
We are trying to unlock spaces; for example, spreads as a business were not very active for us. We have activated spreads and are investing in them, as well as in confectionary to unlock the needed spaces in the sweet-packaged food business so that we can play in the space and grow as a strong player. Currently, we are the 7th player in the top 10 and want to be in the top five in the next three to four years,” said Zoher Kapuswala, Marketing Head, Pralines, Ferrero India.
Ferrero started its commercial operations in India in 2004 and has a manufacturing facility in Baramati, Maharashtra. The company manufactures Kinder Creamy Joy, Ferrero Rocher Moments, and Tic Tac Seeds. It is also developing its infrastructure across the country and has installed 4,500 visi coolers to maintain the temperature of its chocolates. Raffaello will be available in two pack sizes; a 15-piece pack priced at ₹450 and a 3-piece pack priced at ₹99.
