he KIT KAT® brand listened to the pleas of vanilla fans everywhere and decided to give the people what they want this fall – a KIT KAT® Vanilla break. The new addition to the brand’s product lineup – KIT KAT® Vanilla – that’s here to stay, includes fan-favorite crisp wafers enrobed in vanilla flavored crème made perfectly breakable for the perfect escape. KIT KAT® Vanilla gives vanilla fans a new way to experience the underrated flavor in the KIT KAT® bar they already enjoy, as 89%ⁱ of consumers say they like or love the vanilla flavor. The innovation builds on KIT KAT®’s legacy of bringing new flavors to the candy aisle to build affinity as part of its overarching retail strategy driven by consumer insights.
To celebrate, KIT KAT® is giving fans a “break” through a giveaway on @KITKAT_US’s Instagram, where four lucky winners will receive KIT KAT®-branded BÉIS Carry-on luggage filled with KIT KAT® Vanilla bars, and one grand prize winner will receive an additional $1,000 vacation rental marketplace gift card toward travel expenses to spend on a vanilla getaway this fall.
Starting at 12:00 p.m. ET on September 18, fans can enter* by following the brand’s Instagram page and posting a comment sharing what they would do on their own ultimate vanilla break using #KITKATVanillaBreakSweepstakes.
“As the brand known for giving fans a break, we’re thrilled to deliver another exciting addition to the KIT KAT® lineup with the release of KIT KAT® Vanilla for fans hungry for new flavors,” said Lindsay Morrow, Senior Associate Brand Manager, KIT KAT®. “With the KIT KAT® Vanilla break giveaway, fans get the best of both worlds – the vanilla flavor they love in a familiar treat and a moment of relaxation amidst the chaos that the fall season can bring.”
KIT KAT® Vanilla is available now at nationwide retailers in standard and king sizes. Fans can visit @KITKAT_US on social media and Hersheyland.com and for more information on the brand’s full slate of limited edition and permanent KIT KAT® bar flavors.
