Parag Milk Foods Limited, the makers of India’s favorite dairy products like Gowardhan, Go, Pride of Cows, and Avvatar, launched an exclusive campaign for their flagship product Gowardhan Ghee emphasizing the importance of consuming ghee during winters. It weaves in the message of how having ghee in our food helps to keep one warm and healthy.
Ghee is an important ingredient of Indian kitchens and the campaign aims at reiterating the immunity-boosting power of ghee through the short film. The campaign subtlety points out while we prepare for winter from the outside, it is equally important to prepare our body from the inside through a healthy and nutritious diet.
Towards close of trade, Parag Milk Foods Ltd was trading at RsParag Milk Foods Ltd is currently trading at Rs121.10 per piece up Rs2.60 or 2.19% from its previous closing of Rs118.50 on the BSE.
“After long summer months, Indians look forward to winter every year and food continues to remain a highlight of the season. Through this Campaign, our aim was to remind consumers that while we prepare ourselves for winter through small rituals, it is imperative to maintain our health through consumption of the much needed nutrients.
This is possible by adding ghee to our winter essentials to help us keep warm and strong against the dropping temperatures. Our key objective is to build awareness around pure cow ghee and re-emphasize our leadership position in the ghee segment. We have taken 360-degree holistic approach by promoting the Campaign on TV, Radio & Digitally. We hope that our customers will resonate with this campaign and continue to relish our products across seasons,” Akshali Shah, Sr. VP- Strategy, Sales & Marketing, said.
