Millet-based snack brand Troo Good has secured $9 Mn in a fresh funding round led by Puro Wellness, along with participation from existing investors Oaks Asset Management and V Ocean Investments.
Troo Good, which sells a range of millet-based snacks, like chikkis, protein bars, and Nutri bars, has reported consistent profitablilty, recording revenue growth year-on-year, the company revealed in a statement.
Raju Bhupati, Founder and CEO of Troo Good said “This funding marks a pivotal moment in our growth journey as we scale our infrastructure, expand our distribution network across India, and focus on innovative millet-based products.” “The funds will help us enhance our manufacturing capabilities, reach more consumers, and innovate with new products that cater to our customer’s evolving tastes and needs,” he added. Founded in 2018, Troo Good had last raised Rs 55 crore in a Series A round in November 2021. With the current round, the company has raised a total funding of about Rs 130 crore. The company claims that it currently sells over 3 million units of its millet snacks daily.
With the new funding, Troo Good is poised to tap into the growing demand for healthy, sustainable snacks, cementing its leadership in the millet-based category.
